{"id":850,"date":"2022-08-03T16:24:09","date_gmt":"2022-08-03T16:24:09","guid":{"rendered":"https:\/\/www.confiebpo.com\/knowledge-center\/?p=850"},"modified":"2022-08-05T19:54:21","modified_gmt":"2022-08-05T19:54:21","slug":"why-your-company-needs-bpo-for-lead-generation","status":"publish","type":"post","link":"https:\/\/www.confiebpo.com\/knowledge-center\/bpo-solutions\/why-your-company-needs-bpo-for-lead-generation\/","title":{"rendered":"Why Your Company Needs Business Process Outsourcing (BPO) for Lead Generation\u00a0"},"content":{"rendered":"\n
Whatever your company does, it does it well. That\u2019s true whether you lead an accounting or financial services firm, healthcare organization, small manufacturer, or technology startup. But how much does your team know about running a call center or generating new business leads if your primary business is, let\u2019s say, to fabricate automotive parts or advise healthcare clients? <\/p>\n\n\n\n
Not necessarily much. But you\u2019re not expected to be experts in areas far outside of your primary area of business. If lead generation is not one of your core strengths, you should consider business process outsourcing<\/a> support in this critical area. <\/p>\n\n\n\n Let\u2019s start with a brief definition. <\/p>\n\n\n\n Business process outsourcing, or BPO, is a strategy to contract outside partners to provide expertise<\/a> in one or more areas receiving less expertise and attention from your team. The idea is to let these outside experts execute the planning and day-to-day activities in the non-core departments or disciplines. In many cases, that can include lead generation and call center operation to further spur the growth of your business. <\/p>\n\n\n\n You\u2019re already familiar with the concept of securing third-party support. You probably hire outside services to provide legal and accounting guidance, as well as your cleaning and security operations and perhaps other non-core responsibilities. You could hire additional staff and conduct each of those pursuits internally \u2014 but why would you? Each is beyond the reach of your company\u2019s main area of influence. <\/p>\n\n\n\n It might well be more cost-efficient to hire the service rather than put the personnel on the payroll and add more to your responsibilities. That way, your people can keep their focus on what they and your company collectively do best. <\/p>\n\n\n\n Lead generation is a critical tool for growing your enterprise. If it\u2019s not an area of strength, you should consider the benefits of BPO support. <\/p>\n\n\n\n BPO offers cost-effective solutions in functions as diverse as payment processing, IT support, administration, and back-office operations, in addition to call center operation and other lead generation responsibilities. <\/p>\n\n\n\n Superior lead generation strategies<\/a> from organizations with proven track records in BPO add to your bottom line. They can put your sales department in contact only with serious commercial or consumer buyers of the products or services you offer. Your company can quickly benefit whether you\u2019re in the B2B or B2C sector. <\/p>\n\n\n\n A good lead generation resource will help your company widen its market base by linking your team with targeted audiences who would otherwise be outside of your reach. What your sales team ends up with is solid, pre-qualified leads, many of which can be quickly turned into clients or customers. <\/p>\n\n\n\n It takes an entire team to do lead generation the right way, and that\u2019s what your company will get through a talented and experienced BPO operation. <\/p>\n\n\n\n A BPO source that has these related specializations will learn almost as much about your products or services as you, then reach out to generate fresh leads and convert them to solid prospects for profitable follow-up by your sales team. That will empower your people to continue to do what they do best \u2014 closing those solid leads without spinning their wheels. <\/p>\n\n\n\n Your new BPO partner must also be good at upselling and cross-selling to your current customer base<\/a> while strengthening brand awareness and enhancing your company\u2019s reputation. All of that can be accomplished through your partner\u2019s tried-and-true strategies and execution in marketing, outbound calls, and call center operation. If it\u2019s a good fit, you\u2019ll see your BPO business partner as a resource, not an expense. <\/p>\n\n\n\n This resource lets your team maintain its focus on what you do best<\/a> while you let your BPO do the same. You\u2019ll come to depend on your BPO resource for rigorous actions and proven results in lead generation and other responsibilities outside of your company\u2019s core strengths. <\/p>\n\n\n\n It\u2019s no wonder that so many leading U.S. companies in industries including insurance, financial services, technology, manufacturing, retail, e-commerce, healthcare, and others increasingly turn to BPO support. <\/p>\n\n\n\n To discuss the possibilities of a winning partnership in lead generation and other areas with a BPO leader, call Confie BPO at (800) 684-2BPO (2276)<\/a> or send us an email<\/a>. We look forward to the opportunity to discuss the numerous ways in which we can add value to your operation. <\/p>\n\n\n\n Whatever your company does, it does it well. That\u2019s true whether you lead an accounting or financial services firm, healthcare organization, small manufacturer, or technology startup. But how much does your team know about running a call center or generating new business leads if your primary business is, let\u2019s say, to fabricate automotive parts or […]<\/p>\n","protected":false},"author":1,"featured_media":865,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-850","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bpo-solutions"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.confiebpo.com\/knowledge-center\/wp-json\/wp\/v2\/posts\/850","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.confiebpo.com\/knowledge-center\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.confiebpo.com\/knowledge-center\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.confiebpo.com\/knowledge-center\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.confiebpo.com\/knowledge-center\/wp-json\/wp\/v2\/comments?post=850"}],"version-history":[{"count":13,"href":"https:\/\/www.confiebpo.com\/knowledge-center\/wp-json\/wp\/v2\/posts\/850\/revisions"}],"predecessor-version":[{"id":882,"href":"https:\/\/www.confiebpo.com\/knowledge-center\/wp-json\/wp\/v2\/posts\/850\/revisions\/882"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.confiebpo.com\/knowledge-center\/wp-json\/wp\/v2\/media\/865"}],"wp:attachment":[{"href":"https:\/\/www.confiebpo.com\/knowledge-center\/wp-json\/wp\/v2\/media?parent=850"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.confiebpo.com\/knowledge-center\/wp-json\/wp\/v2\/categories?post=850"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.confiebpo.com\/knowledge-center\/wp-json\/wp\/v2\/tags?post=850"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}What Is BPO? <\/h2>\n\n\n\n
How Can My Company Benefit from BPO Lead Generation Services? <\/h2>\n\n\n\n
<\/figure><\/div>\n\n\n\n
How a BPO Expert Can Provide Dependable Lead Generation and Call Center Support <\/h2>\n\n\n\n
Confie BPO Offers Lead Generation Services to Transform Your Business <\/h2>\n\n\n\n