{"id":2293,"date":"2024-10-15T17:20:19","date_gmt":"2024-10-15T17:20:19","guid":{"rendered":"https:\/\/www.confiebpo.com\/knowledge-center\/?p=2293"},"modified":"2024-10-15T17:49:57","modified_gmt":"2024-10-15T17:49:57","slug":"the-power-of-outsourced-telemarketing","status":"publish","type":"post","link":"https:\/\/www.confiebpo.com\/knowledge-center\/bpo-call-center\/the-power-of-outsourced-telemarketing\/","title":{"rendered":"The Power of Outsourced Telemarketing: From Cold Calls to Closed Deals"},"content":{"rendered":"
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Phones are one of the main ways people connect with the world around them, making phone calls powerful tools for marketing and customer outreach. Outsourcing your cold calls and other forms of marketing outreach to a call center can help you tap into the telemarketing craze while focusing on the core elements of your business.<\/p>\n

What Is Telemarketing Outsourcing?<\/h2>\n

Telemarketing, also known as telephone marketing, telesales, and telephone advertising, is a direct marketing technique involving contacting customers to promote products. Many business process outsourcing (BPO) solutions<\/a> leverage their call center infrastructure to offer telephone outreach as a service to other companies. With telemarketing outsourcing, you hire a BPO call center to handle the entire process of finding prospects, reaching out to prospective clients, and bringing qualified leads into your sales funnel.<\/p>\n

Types of Telemarketing Call Center Services<\/h2>\n

There are several ways to make and take customer calls that contribute to your overall marketing and sales needs. The following are some of the main ways call centers can help you market your business through telemarketing.<\/p>\n

Outbound Calls<\/h3>\n

Also known as cold calling, outbound telemarketing services are one of the traditional methods for telephone advertising. Your BPO partner will conduct research to build contact lists and then call those numbers to discuss your products and services.<\/p>\n

Inbound Calls<\/h3>\n

Along with needing telemarketers to reach out to customers, it’s also important to have representatives available to take incoming calls from interested customers. With inbound call center services<\/a>, potential clients proactively reach out to your company to learn more about your business. Telemarketers will field these calls to initiate the sales process.<\/p>\n

Lead Generation<\/h3>\n

Sometimes, making a sale involves more than just one conversation. Many telemarketers reach out with the goal of building lists of qualified leads. Lead generation<\/a> telemarketing focuses on vetting potential prospects to determine if they might be likely to make a purchase so the BPO team can eventually connect them to a sales representative.<\/p>\n

Sales Calls<\/h3>\n

BPO call center reps can use lists of qualified prospects to conduct in-depth sales calls with customers. Experienced sales reps will schedule calls with interested clients and then discuss their needs, budgets, and concerns. Based on this information, they’ll help guide the customer through the sales funnel.<\/p>\n

Market Research<\/h3>\n

Consumer outreach isn’t always about making sales. You can also use call center teams to get an inside perspective on your customers’ wants, needs, interests, and pain points. Call centers can use direct contact marketing to conduct surveys and get feedback from former customers, helping you adjust your future promotional strategy.<\/p>\n

Location-Based Options for Telemarketing Companies<\/h2>\n

Because call centers can operate on a fully remote basis, they can be located anywhere in the world. As a result, you have several options when it comes to the geographical location of your BPO provider:<\/p>\n